WHY BUSINESSES SHOULD USE VIDEO

Video is more than ever the best tool to publicize your company and explain its products and services. Companies can no longer do without video in their marketing strategy Businesses with the help of a video production company near me. Here’s why to use animated video in your communications with your ideal clients.

People love videos. Google too

There’s no doubt, that people would much rather watch a video than read a text. In addition to offering concise and attractive content, watching a video requires very little time. No wonder 86% of French-speaking Internet users in Canada watch videos online! According to Cisco, video accounted for 69% of all internet traffic in 2017.

Not only does video attract your potential customers, but Google too! A website with a video will be ranked higher by search engines than a site without a video. So, if there’s a video on your site, it’s 53 times more likely to land on the first page of Google results. The reason is simple: Internet users generally spend much more time on a site that contains a video. Telling Google and other search engines that your website has relevant content.

The video inspires confidence

The time a user spends on your website is important. Watching a video helps build trust in your business, your brand, but also your products and services. In this sense, 57% of consumers say that video gives them the confidence to buy online. In 2017, a company from Magog, San Diego boosted its business by promoting its product with a webcast video. That’s why it’s good to use animated video!

Video offers an excellent return on investment

The cost of producing a video can seem like a drag on some companies. On the other hand, 8 out of 10 companies believe that video offers an excellent return on investment. Besides, video is much more affordable today than it was a few years ago. Consequently, a video whose message is clear, and which is interesting for the target audience will quickly pay for itself.

Animated videos can explain everything

The most difficult product or service to explain will be easily explained Businesses using an animated video. This remains one of the great advantages of animated video, also called explainer video. If you want to launch a new product or service, the video will be your greatest ally. Indeed, animated video can explain complex ideas, which a text will hardly manage to do.

And many companies already know this. Therefore, 50% of companies use explainer videos on the home page of their website. Some of these companies use video to explain to their customers how their products work as if they were in front of them. In addition to building trust in a product, animated video greatly facilitates its sale through the video companies near me.

Video is easy to share

Whether on your website, on your social networks, through a newsletter, or on a video-sharing platform like YouTube or Vimeo, video is easily distributed. What’s more, Internet users are more inclined to share a video than a text, because they prefer to share emotions rather than facts. 75% of Internet users say they are ready to share a video if it is entertaining.

Moreover, social networks encourage video sharing with the constant addition of new features Businesses. It is probably no coincidence that the use of video on social networks generates 10 times higher engagement rate. The video will not only “boost” traffic on your website but sharing it on your social networks will also improve your positioning in search engines.